Are you a mum who runs her own business?
Perhaps you’re a consultant, creative, coach or course creator?
Or maybe you provide another service, which doesn’t start with the letter C?!
Perhaps you’ve already had a go at writing your own sales landing page and you’re struggling. It’s already taken much longer and is far trickier than you expected.
Or maybe you’ve asked someone else to do it, but you don’t feel they’ve quite captured your voice, or brought your brand to life.
Regardless of what your job title or experience is, you’re in the right place if you’re a mum whose business and clients really matter to you, and your current sales page is driving you round the twist.
Because let’s be honest. Writing great sales copy can be a bitch. It isn’t something you can skimp on and it isn’t something you can knock off in half an hour.
If you’re after a magic formula that promises otherwise, you won’t find it here.
Is this what you're looking for?
What you will find is one-to-one coaching on writing the kind of sales page that makes you proud. That allows you to fully express yourself and what it is that you offer. That fuses creativity with commercial acumen. That conveys the fact that this isn’t just your business but your purpose.
Not only should a great sales page help make you more money, it should also connect you to the people who need your support. This isn’t just a piece of copy that will serve you, but all the people who now get to benefit from your service.
My coaching is right for you if...
- You find it hard to express in writing what is so easy to express in speech. You love writing blogs and posts and creating content, but as soon as it comes to sales copy you clam up and feel all icky, or start spouting weird corporate speak.
- You believe in your service and know the difference it can make, but it’s just not selling as well as you'd hoped. You’re starting to lose your confidence, and this is coming across in the conversations you have with potential clients.
- You're a mum and struggle to find the time or confidence to do your own copywriting.
- Your website/ Instagram/ emails look amazing…but they’re not resulting in any more clients.
- You’ve consumed all the freebies, podcasts, blogs and Instagram lives. In fact, by now you feel slightly overwhelmed by all the gurus and systems out there, and a bit jaded by all those experts promising you six figure dollar returns when you buy their $49 online course.
My coaching is especially right for you if…
You’re at the stage of realising what a poorly performing sales page actually means.
Because what it means is money.
Your sales page has more bearing on your income than any other piece of copywriting. If it’s not working for you, then you probably aren’t making the money you or your business needs.
And whilst a less-than-excellent sales page probably isn’t causing the 2am jitters or the undercurrents of anxiety, the fear of your business failing, might be.
Perhaps you worry you’re not good enough. That your service isn’t good enough.
Or maybe you tell yourself that low sales are a sign that you’re meant to be doing something else with your life, or that people don’t have the money after Covid/Brexit/whatever-crisis-the-world-is-facing-this-week.
Perhaps the uneasiness you feel is propelling you into lots of activity. But while you’re experiencing a lot of busy, you’re not experiencing a lot of success.
And that’s not just affecting your business, but everything else too, family life included. You sure as hell didn’t go into entrepreneurship or self-employment to feel like this.
The good news?
It’s fixable.
In fact, you could start fixing it today.
Because this isn't about you or your business not being good enough. It is nearly certainly about whether or not you are successfully communicating to your ideal clients, the value of what you do.
Your sales page is the place where we get to do this.
The people reading it are already interested in what you do; they wouldn’t be there if they weren’t. Your ideal clients are one click away from signing up…or leaving to go to a competitor’s sales page.
Knowing that you didn’t just miss an opportunity to make a sale, but also help the person who needs your help, is not a 2am feeling I want you to experience again.
And that's where I come in...
It’s my job to help you create a sales page that you love. That acts as a magnet for your ideal clients. That reflects the unique, purpose-driven, skilful expert that you are.
No hard sell.
No ‘persuasion’ tactics.
No manipulation or exploitation.
I want to be able to sleep at night too...
What women who work with me say...
Lorna MacPhail Transformational Embodiment Coach
“Helen took a lot of time to understand my business, my message, my story and my clients and went above and beyond to help me to translate this into my copy. In some respects, working with Helen was like therapy, she really helped me to find the courage to share my story and my message…”
Samantha Bowley
Fertility Coach
“A great big thank you to Helen for the amazing coaching session. I’ve gained so much insight and valuable information and am now feeling excited and confident about writing my copy. I’ll be back!”
Debbie Lee
Self-Full Mum’s Coach
“You gave me so many great tips on how to gain the confidence to put my work out there. You helped add structure and clarity to what had previously felt like a bit of a brain dump for me. I can't wait to implement the changes you suggested and see what it does for my business. Thanks Helen!”
Why I do this work
Words matter to me. Ever since I was a teenager and the work my dad did with children in care became a national news story, I’ve had a deep understanding of the power written words have.
I’ve worked as a writer for most of my adult life and am completely addicted to words. Using words to say who you really are, to get what’s on the inside out, means you get to make a difference.
What I want is for more purpose driven, heart-led mums to be making the difference they want. Whether you’re a homeopath, interior designer, illustrator or financial coach, I’ll bet what you do makes your clients’ lives better and happier.
And I think we could do with a bit more of that, don’t you?
The coaching
My coaching blends 17 years copywriting experience with a fierce commitment to helping you create the sales page your business needs. I am there to hold your hand and get you over the finish line, to make sure you get the work done!
I guide you through all aspects of a professional sales page, including writing, editing, calls to action, headlines, sub-titles, spelling, grammar, tone of voice, content and final check.
And yup, I also help with all the mum stuff that affects your copywriting too, such as time, confidence, energy and identity issues.
The method
- When you sign up I send you a clarity questionnaire that you fill in before our first call. This questionnaire will provide the background you need to be able to write a distinctive, powerful page.
- We have an hour-long Zoom call (recorded so you can return to it as needed). By the end of the call you will have clarity on all the things you need to write your sales page.
- I provide you with a sales page template and a copy checklist.
- You write your first draft and return it to me.
- I provide video feedback on your first draft.
- You write your second draft and return it to me.
- I provide final video feedback.
- You make the changes, hit publish, and get your message out there!
Bonuses
Point by point guidance on how to sit down and write.
List of expert copywriting tips.
Schedule to help you plan the work.
What will this package enable you to do?
- Position yourself as the solution to your ideal customer’s needs.
- Sell your service without feeling salesy.
- Save hundreds in copywriting fees (in my copywriting capacity I charge £697 to write a sales landing page).
- Turn the sound down on your imposter syndrome when writing about the value of your service.
- Write creatively and confidently, within your time constraints as a mum.
- Repeat the process, next time you need to write sales copy. And there will be a next time, because your sales page is the easiest, most effective way for your business to make money.
What else will this package enable you to do?
It’s my aim to get you to this level of unapologetic, when it comes to asking for the sale!
Frequently asked questions
I can get this information from youtube or free downloads, why should I pay for it?
You can get bits of it, for sure. But even when you can get enough information together to write a sales page, how do you know if the information is any good, or effectively implement it even if it is? You also won’t get a detailed plan of action, one-to-one guidance, accountability, copy check or tuition tailored for you and your business.
But why shouldn't I get the info from that $49 online course?
Please feel free to do so! I'm not here to convince anyone. But marketing queen Polly Lavarello recently shared the stat that 85-95% of people who take online courses don’t even finish them.
I don’t just want you to finish my coaching, I want you to effectively implement it. I’m not just here to encourage you, but to make sure you’re doing it right, hence the one-to-one element. Hence the higher than $49 price tag.
How long does the process take, from start to finish?
This service works best within a time frame of about a week. You don’t want to rush it, it’s important to go deep and make sure we’re including everything we need to, but a strong forward momentum will energise the project and get you quickly up and running. At the same time, you’re a mum, and stuff happens (hello surprise inset days!), so if you need to be flexible with time, we can incorporate that too.
I need this to be done by tomorrow, can we do it quickly?
Then this isn’t for you. It’s not a one-size-fits-all, cookie-cutter approach. It’s a bespoke service that takes a bit of time, energy and thought.
Do you guarantee I’ll make more sales?
Nope! It would be fraudulent to. There are too many other variables involved, including your marketing funnel, audience targeting and web page design, to make such claims. What I do guarantee is that as long as you follow my guidance, the copywriting part of the equation will be the strongest it possibly can be.
I’m really crap at spelling and grammar, can I still do this?
Absolutely! Fear of spelling and grammar stops far more people than it should from writing. I’ll let you in on a secret…no one knows all the rules. Although I don’t mark up your copy as a proof-reader would, there’s no way any embarrassing errors will get past that final check of mine!
Bonus if you book now!
The next ten mums to book this package get a bonus writing session with me. Join me to write for an hour, via Zoom, to ensure you actually sit down long enough to start writing your sales page. There isn’t any talking during this time, it is purely to make you accountable and get the writing done! When I write alongside other mums this way, I average 2000 words an hour.